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Porsche Holding | Idea Management with 35,000 Employees
PHS InnoVentures, the Porsche Holding Innovation Community, is an integral part of the company's Evolve 2030 Strategy. Under the vision of “Shaping Mobility for a Better Future,” Porsche Holding, with its international employees, is designing the Mobility turnaround in the automotive sector active with. Innovations are of great importance for the successful development of new business models and individual mobility solutions for the company's customers. The PHS Innoventures team focuses both on internal innovation activities and at the same time pursues venture approaches outside the company.
Since 2023, PHS Innoventures has been using AnyIdea, which means that Systematic Idea Management For more than 35,000 employees from 29 countries were made possible. In an interview with Laurenz Gregor, Innovation Manager at PHS Innoventures, we were able to learn how AnyIdea successfully supports them in their transnational innovation projects.
Porsche Holding Salzburg
Porsche Holding Salzburg is the largest European automotive retailer. As a wholly owned subsidiary of Volkswagen AG, it represents the Volkswagen Group brands in the wholesale, retail and after sales business, generates a turnover of 25.8 billion euros and employs around 35,000 people who sell more than 656,200 new cars and almost 190,000 used cars. In addition, it covers the entire spectrum of automotive trade with spare parts sales, automotive financial services and its own IT system development.
Starting position
What challenges and pain points did you experience before implementing AnyIdea in terms of idea management or foresight?
Within our company, we have an enormous amount of know-how, but this has been so far difficult to bundle due to decentralized distribution and the large number of employees. Employees with Ideas, Problems, or Solutions initially had no structured opportunity to systematically record and work on them. In the past, they brought their ideas directly to their superiors, who then tried to work out solutions. This had the advantage of a clear reporting channel, but often meant that the reach was limited and the right contacts within the company were not always reached.
In view of these challenges, the internal organization was tasked with creating a solution that promotes the exchange of ideas among employees. AnyIdea was implemented in response to these needs to provide an efficient idea management and foresight platform.
“Innovations are an integral part of our organization, which promote the development of the business model. With AnyIdea, we have found a strong partner who reliably supports us in the area of idea management.” - Laurenz Gregor
How do you organize such a huge innovation community?
Before the introduction of a digital platform, the focus was on organizing the innovation community in 29 countries. In doing so,”Inno touchpoints“Established as local contacts for innovations. On this organizational basis, the goal was to create a platform on which more than 35,000 employees could exchange and present their innovative ideas.
The combination of Inno Touchpoints and AnyIdea makes it easier to submit ideas and enables more targeted evaluation and tracking by responsible bodies. As a result, we have a Wider range achieved and the Inhibition threshold Reduced for employees to contribute their ideas. Employees from various regions, including Chile, Colombia, Malaysia and other locations, can now easily submit ideas and participate in campaigns. This has our Innovative capacity significantly increased And makes it possible to exploit the potential of our diverse teams.
“AnyIdea is a tool to inspire the innovation community and offer employees reach.” - Laurenz Gregor
Why AnyIdea
What special features or experiences finally led to choosing AnyIdea?
After looking at various providers, we chose AnyIdea relatively quickly due to a few decisive factors. This includes factors such as data security in Europe due to Austrian origin and the ability to cover the entire innovation process, including AI-based trend management. The ease of use and ease of use were particularly decisive. In addition, there was personal, rapid support, the acceptance and implementation of feedback and, last but not least, the smooth implementation, which is remarkable when almost 35,000 employees are involved.
Idea Campaigns & Projects
Who and how many people take part in Idea Campaigns?
How many ideas are already being implemented?
An important step at the beginning was familiarizing a large number of employees with the tool. For the introduction and use of AnyIdea for the first time, we have opted for a Large-scale idea campaign for the use of artificial intelligence (AI) Decided on three different use cases.
In the run-up to the first idea campaign, we are having a big event with Expert presentations On the topic of AI, which was attended by almost 1,000 people. After the end of this event, the call for ideas for the “AI&you” campaign was launched in AnyIdea, which was also published on the intranet. Approximately 800 employees Have joined the Idea Campaign after the Presentation.
Shortly after the event, 40 ideas were submitted. All 40 ideas proved to be promising, and the evaluators (Inno touchpoints) were able to evaluate and finally select the best ideas using a predefined evaluation scheme. This made it clear that many employees already had good ideas who were just waiting to get a place.
Over the course of this campaign, a total of Five outstanding ideas Crystallizes, of which Three in the Implementation Phase Have passed over.
advices
... regarding idea campaigns and management
For other companies that want to introduce idea campaigns and idea management, including with AnyIdea, we have the following advice:
- There is a need for a good and far-reaching Communications The topic and the question in advance before launching a campaign. We also recommend using the intranet or other means of communication to arouse employee interest and involvement.
- It should be noted that the tool does not spread by itself. It requires active Funding and Supportto get the attention and involvement you need.
- We recommend that you carry out Workshopsto actively promote the tool and encourage employees to submit ideas and actively participate in idea management, for example as part of a design thinking workshop.
Foresight with AnyIdea
What does the future bring?
In 2024, we would like to Idea Management and Trend Scouting are becoming even more active. Instead of big campaigns, AnyIdea wants to make smaller ones Country-level campaigns Carry out and focus on specific areas. We are even considering holding design thinking workshops in specific areas or countries.
We are planning to intensify our innovation strategy in the current year through intensified Foresight and trend scouting to expand with the use of AnyIdea. AnyIdea actively helps us identify new trends and technologies in our main business areas and at the same time enables us to continuously monitor important developments in areas such as artificial intelligence, web 3.0 and mobility and access up-to-date information about them. This saves us time, which we can profitably invest in the implementation of our projects.
In addition, we want to pay particular attention to the Using AI Scouts In areas that are not directly part of our core business, but have the potential for future innovations.
More details: