Big Picture

Understand and practically introduce innovation management

AnyIdea was designed and implemented with the Big Picture innovation process in mind. With the goal of optimally mapping and systematically supporting innovation processes in your company.

Das BIG Picture Modell von DI DR. Hans Lercher aus Graz

“Innovation management has nothing to do with random or unstructured work of individual innovation drivers. On the contrary – innovation management follows well thought-out processes that are optimized for the corporate environment. The BIG Picture is a state-of-the-art approach that is already being used very successfully on an international scale.”


DR Hans Lercher | FH CAMPUS 02 | Graz

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The scientific foundation of AnyIdea

Dr Hans Lercher | FH CAMPUS 02 | Graz

The ability to innovate is undeniably one of the most important factors for the future of a company. However, in practice, companies have difficulties with various topics related to innovation, and observations in practice have revealed some potential for improvement.

  • Innovation must be seen and addressed on a broader scale
  • The innovation behaviour of a company is determined much more by its managers than by its employees
  • Top management often delegates “innovation”
  • Little attention is paid to strategic considerations when innovating
  • The focus is on ideas and less on the overall consideration up to economic success or competitive advantage
  • Innovation is seen as a temporary project and less as a permanent task
  • Innovation projects are to be designed differently depending on risk, investment and impact on the company

Innovation management therefore has nothing to do with random or unstructured work of individual innovation drivers. On the contrary – innovation management follows well thought-out processes that are optimised for the corporate environment. The BIG Picture innovation process helps to solve many of the problems of medium-sized companies in the field of innovation. It is a state-of-the-art approach that is already being used very successfully on an international scale. The joint development of a BIG Pictures tailor-made for the company by the management involves and sensitises the executives and generates commitment.