Finding new business segments through digital Ideation




Amusement park rides

Company and History

Zamperla in Italy uses AnyIdea for digital ideation with employees. Innovations are an important part of the company and essential for business success.
Zamperla is a family business founded by Antonio Zamperla in Italy. The history starts with horse races, street cinemas and continues with the handicraft production of amusement rides. He realised that popular attractions for adults could be successfully reproduced for children, such as the autoscooters. His son, Alberto Zamperla, additionally entered the American market in the 1970s. Since then the company has been growing steadily and successfully.
One of the highlights was the production of seven attractions for Disneyland in Paris in the 1980s. Zamperla also produced one of the roller coasters in the Wiener Prater. Apart from Disney, the family business works together with Universal, Warner Bros, Six Flags and Paramount. Just like Walt Disney, George Ferris and Walter Knott, Antonio Zamperla was inducted into the IAAPA Hall of Fame in 2005 for his contribution to the entertainment industry.

The goal

At Zamperla innovation is of great importance. Every day they try to improve existing processes and develop new products. This means that customers benefit from new attractions, modern technical solutions and optimised services. The company wants to generate ideas and innovations for a stable and secure future with AnyIdea. They are cleverly using the current crisis period to discover new opportunities. The employees play a major role as idea creators.

We look to the future and do our best to be more and more creative and courageous in implementing innovation every day.


The benefits

Zamperla’s employees are located all over the world. In addition to the headquarters in Northern Italy, there are subsidiaries in the USA, the Philippines, China, Dubai and Russia. Due to decentralisation and home office, the employees cannot hold joint workshops. This is exactly where AnyIdea comes in. As a digital platform and SaaS solution (Software as a Service), AnyIdea is always available and ready for use. Idea providers can send ideas independent of location, time and device, online as well as mobile and can be innovative at any time. In a very simple way, ideas and new business segments can be found.
Neue Geschäftsbereiche durch digital Ideation finden: Zamperla Success Story

The solution

STEP 1: Campaign “Bonus”

As a first step, a campaign was launched to find out which prizes and incentives are most popular. In the event that an idea wins and is implemented. Over 60 ideas were generated in this way. From a simple cinema voucher to a useful 3D printer.

STEP 2: Campaign “New business segments”

This was followed by the second campaign “New Business Units”. More specifically, it dealt with solutions in connection with Covid-19 and Social Distancing. Zamperla had to deal specifically with the effects of Covid-19 on amusement parks and think about the future of the company. With AnyIdea, Zamperla was thus able to find new approaches and business opportunities. With state-of-the-art solutions from Zamperla +, the visit to the amusement park should be made safe and also digitalised, even in times of a global pandemic.

The Result

The campaign ran for three months and so the company was able to gain numerous ideas. 14 of these ideas were ranked as top ideas and 29 ideas were classified as radical innovations. Two top ideas have already been implemented and some are still being pursued. Thus Zamperla was able to realise sustainable competitive advantages within a short period of time, with co-creation of the employees and AnyIdea as a digital tool for idea generation.
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