AnyIdea: How did you come up with the name Bärnstein?
AnyIdea: Who was involved in the development of Bärnstein?
AnyIdea: What does innovation mean for you personally and for the Bärnstein brand?
AnyIdea: On the subject of open innovation: was there a phase in the development process where you opened up?
AnyIdea: Many of today’s innovations are combinations of existing things. Coffee is currently an in drink, along with the functional food trend with green coffee, and the whole thing has also been given a regional touch with Dirndl & Co.
AnyIdea: Your final sentence on entrepreneurship and innovation?