Today we spoke to a truly innovative team of entrepreneurs, father and son. Hermann and Thomas Neuburger from the Mühlviertel region are behind the HERMANN brand, under which they are the market leader in the production of vegetarian products based on the king oyster mushroom. They have a patent for their processing method in Europe. The idea was born by Hermann Neuburger, who, as a producer of meat products, saw it as his responsibility to create an alternative. For our environment and health.
AnyIdea: With the background of a butcher’s business: How do you thought of HERMANN?
AnyIdea: The king oyster mushroom is probably not the first thing you would think of.
AnyIdea: You are now considered a flagship for food and innovation. What do you think was the reason you made it?
AnyIdea: Did the development of HERMANN took place internally in a team or with the involvement of a broader audience?
AnyIdea: After all, there was no know-how about the processing of the king oyster mushroom. Did you therefore access external knowledge or was the internal learning-by-doing?
AnyIdea: Which goals in the further development of HERMANN are important to you and how do you ensure your success?
AnyIdea: HERMANN and Open Innovation: Do you receive and listen to customer feedback?
AnyIdea: What does this process look like?
AnyIdea: So you listen to the expectations of your customers?
AnyIdea: Is there anything else you would like to say in conclusion about innovation?