FAQs Campaigns

What is a campaign?

Campaigns are a great and simple co-creation method to receive ideas, feedback and fresh input from Scouts.
​Campaigns are topic related and time based. They can be created “private”, so that only certain Scouts have access to it or be created publicly accessible in the sense of Open Innovation. In each campaign you can define attractive rewards and incentives to motivate your Scouts.
The goal of each campaign is to generate a maximum of new ideas and approaches.
See examples for campaigns here.

Tips for a successful campaign

Define the topic and goal of your campaign clearly and on point. Point out helpful background information, the timeline to consider and give examples if necessary. Inspire your Scouts with trends, additional information and clearly express what ideas you expect.

Invite also Scouts to your public campaigns. Scouts will then see this campaign under “My Campaigns”, which creates more attention.
Publish the link to your public campaign in all your communication channels to reach a high number of participants.

React to ideas you receive with a Like, ask for details if something is unclear using the comment function and evaluate ideas. Moreover, invite further Evaluators to obtain a meaningful evaluation and portfolio.
If you are expecting a lot of ideas, bring in more Campaign Members, who will supervise and evaluate the campaign together with you. 
Offer interesting rewards and incentives for Scouts and show your appreciation for their commitment. For instance, free parking place next to CEO, one extra day off, voucher for a wellness weekend, etc.

What is a public campaign?

A public campaign is visible for all Scouts in the AnyIdea campaign stream “Public Campaigns”.

All Scouts at AnyIdea can see public campaigns and can simply take part via the “Join” button.

Moreover, you can directly invite Scouts already during the creation of a campaign or at a later stage. By inviting a Scout to a campaign, the Scout no longer has to join the campaign but sees immediately your campaign in the tab”My Campaigns”.

​A campaign set to public can not be changed back to private after it has been created. In this case please contact us.

What is a private campaign?

A private campaign is only visible to those Scouts and guest user who have been invited to the campaign.

A campaign set to private can not be changed to a public after it has been created. In this case please contact us.

Who sees a campaign?

The visibility of a campaign depends on the setting “private” or “public”.
  • A public campaign is visible for all Scouts in the AnyIdea campaign stream “Public Campaigns”.
  • A private campaign is only visible to those Scouts and guest user who have been invited to the campaign.

Who can participate in a campaign?

Which Scouts can participate in a campaign depends on the setting “private” or “public” in the campaign. 
​A public campaign is visible to all Scouts in AnyIdea under “Public campaigns”. By clicking on the button “Join” scouts take part and can send ideas.
And what’s more, all submitted ideas to public campaigns also appear in the general idea stream of AnyIdea, which is visible to all Scouts. So even more Scouts get aware of you campaign. In addition, a guest user can be invited to a campaign via the share link and participate without having to register.
In a private campaign only those Scouts and guest user can participate who have been invited to this campaign.

Create campaign

There are two ways to create a campaign. With the first method you create an individual campaign and with the second method you can create a campaign from a template.
1. method without template:
To create a new campaign, click on the + create campaign button in the campaign overview.
First enter the key data of your campaign and decide whether you want to manage the campaign alone or together with other Campaign Members. All Campaign Members have the same rights, for example change the start/end date or evaluate ideas of the campaign.​
Then describe the goal of the campaign in details and tell your Scouts what you expect. ​
Decide whether the campaign is public or private. Please note that this setting cannot be changed later.
  • Public campaigns are visible to all Scouts at AnyIdea and they can join anytime. If you invite Scouts directly to a public campaign your campaign will show up under their “My campaigns” list.
  • If you set your campaign to private, it is necessary to invite Scouts because a private campaign is only visible to the invited Scouts.
Finally, publish the campaign or optionally save it as a draft. Now you can invite Scouts to your campaign as well as Evaluators. You can always change the settings in the User Management.
2. method with template:
AnyIdea offers numerous templates for different use cases. If you would like to use one of these templates, click the Templates tab in the campaign overview. Then select one of the templates.
In the first step, change the text and the details according to your requirements.
The remaining steps work the same way as the first method: Invite scouts and set the visibility of the campaign.
Finally, publish the campaign or optionally save it as a draft.
You can see the campaign templates here.

Create Campaign with template

AnyIdea offers you campaign templates for a wide variety of use cases. Let us inspire you.

Products and services on the market
Sustainability and green innovations
Early market and technology detection
Innovation-, idea and design thinking workshops
Mitarbeiter und Kundenbindung
Employees with contact to customers
Trends, technologies and potentials
Ideathons, Hackathons and idea contest
AnyIdea Product Test rocket start innovation
Product test with selected users
Choose a template and easily start your own campaign.
You will find the templates in the portal under the main menu item Campaigns, under the second tab “Templates”. Select a suitable template and click on “Create campaign from template”.

 

1 Enter the key data of the campaign: title, duration and the number of expected ideas (campaign goal).

2 Upload a descriptive cover image or choose one from the templates.

3 You can describe your campaign in detail: Theme, expectations, goal, process, rewards and possible profits etc. Feel free to use images.

4 Finally, choose whether your campaign is publicly visible and accessible to everyone or only to certain invited scouts.

You can preview your campaign, save it as a draft and publish it. After publishing you can invite Scouts to your campaign as well as Team Members and Evaluators. You can always change the settings in the User Management.
You can edit and change your campaign at any time!
Start Campaign

Save campaign as a draft

You can save a campaign as a draft at any time. If you continue working at a later date, make sure that the campaign period you originally selected is still appropriate.

Campaign overview

In the campaign overview you can see all campaigns of your company, sorted as follows:​
  • Drafts: By start date
  • Ongoing campaigns: By start date
  • Completed campaigns: By end date

Edit campaign

With the exception of the setting “private” or “public” all campaign details can be changed:
 
Via the button “Edit header”:​
  • Title of the campaign
  • Duration of the campaign
  • Campaign objective (number of ideas)
  • Campaign tags
  • Image(s) and video(s)
 
Via the tabs in the campaign:
Tab „User Management“:
  • Add or remove Scouts, Evaluators and Campaign Members.
Tab „Details“:
Content of the fields:​
  • Target of the campaign
  • Timeline and key dates
  • Things to consider
  • Rewards

Prolong an ongoing campaign

It is possible to extend an ongoing campaign.

To do this, open the campaign, click on the “Edit header” button and enter a new end date. If necessary, use the “Details” tab to change any time-related information. Inform your Scouts about the prolongation of this campaign via the comment function.

Reactivate an expired campaign

It is possible to reactivate an expired campaign.
To do this, open the campaign, click on the “Edit header” button and enter a new end date. If necessary, use the “Details” tab to change any time-related information.
Inform your Scouts about the resumption of this campaign via the comment function.

Comments in campaigns

Using the comment function, you can quickly and easily provide important information about the campaign to all participants (Scouts and Evaluators) with e.g. new incentives, extension of campaign period. Each comment is visible in the tab Details.

Delete campaign

A campaign can be deleted.
 
To do this, open the campaign and click on the “Edit header” button. 
Then click on the button “Delete campaign” and confirm.
Once deleted, the campaign is no longer visible to anyone.
Ideas received via this campaign are still visible and can be processed.

What are Evaluators?

Evaluators assess the ideas which are received in a campaign. Evaluators can be employees of the company, but also people from outside the company who have appropriate expertise. 
The invitation and the right to evaluate always refers to only one campaign. Therefore, the pool of Evaluators per campaign can be reassembled according to the topic.

Who evaluates ideas of a campaign?

As the creator of a campaign you automatically have the right to evaluate incoming ideas of this campaign. This right also applies to every other Member that you invite to the campaign. Please note that you can only add Admins and Innovation Managers of your company as Members to a campaign.
In addition, you can add any number of Evaluators to the campaign. In order to become an Evaluator, the user must already be a Scout of AnyIdea or register as Scout with AnyIdea in the course of your invitation.

How do I add Evaluators?

During an ongoing campaign you have two options for adding additional Evaluators:
  • at campaign level via the tab “User Management”:
    In the view, select the tab “Evaluators” and add further Evaluators by clicking on the button “+ Add evaluators”.
  • at the idea detail view:
    Click on the button “+” Add Evaluator in the idea detail view.
If you want to add an Evaluator who is already Scout of your company, you can select him directly from the list. If he is not yet a Scout of your company, go to the tab “Invite Evaluators” and invite him.

How do you change the innovation settings?

As admin you can change the innovation settings at company level in the setup. You can also change the settings at campaign level. So you can specify different innovation settings for each campaign for the evaluation of ideas. To do so, go to the tab “Portfolio” in a campaign and click on “Innovation settings”. Then you can adjust the innovation settings of the campaign individually.

Ideas portfolio

The ability to define the innovation settings individually for each campaign allows specific idea portfolios to be created for a campaign. The idea portfolio can be found under the tab “Idea portfolio” within the campaign. This is where the evaluated ideas are presented based on the evaluation results. By mouse-over the details of the respective idea can be displayed within the idea portfolio.
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