Using AnyIdea for study projects
AnyIdea and the relevance of Open Innovation
A student project within the context of a university class
As a student at a university, university of applied sciences or academy, you are confronted with countless group projects: Most of them are seminar papers and presentations. In this case, six students in the Business Model Innovation class are working together on a project, including a presentation and a business model. More precisely, the task is to think of a fictitious or real company and invent an innovative product or service. For this, a comprehensive business model is to be written down and presented to fictitious investors during the class. Students must meet outside of class time to work on the project. The professors are only at the university part-time and therefore only on site at certain times.
The process of the project with AnyIdea
Many projects like this one start with a brainstorming session. In a group of six students, many different ideas and opinions come together. It is often difficult for the group to agree on an idea to follow up on.
With a campaign in AnyIdea, all ideas are collected in a first step. The campaign can be designed quite openly by the students or certain topics can be defined together, on which the ideas are to be oriented.
In the campaign that is created, not only the six students themselves can send their ideas, but also external people can be involved in the process of generating ideas. They can simply invite fellow students or even friends and family to send ideas.
At this point, all participants in the campaign, especially the external ones, should be encouraged to like and comment on ideas. This is supported by the automated communication of AnyIdea. Subsequently, the number of likes and the comments will give first tendencies and thus the pool of ideas will be sharpened even further.
Now it is time to evaluate the most promising ideas. For the time being, the evaluation is reserved for the campaign members, in this case the six students in the group. Thanks to the flexibility of AnyIdea, however, other evaluators can be invited as needed, such as the professors of the lecture, who can thus contribute their expertise. They evaluate the ideas according to individually defined criteria, e.g. degree of innovation and implementation effort. All evaluated ideas are visualised in a portfolio.
Afterwards, the top ideas are identified. After a discussion and agreement of the group, one of the top ideas is selected and a business model is developed. AnyIdea also supports this process as a transparent collaboration tool to achieve the defined project goals.
A student project in cooperation with a company
In addition to seminar papers, projects in cooperation with companies in the business world are part of the curriculum at practice-oriented universities. For a student project in cooperation with a company, customers are to be interviewed in this case. AnyIdea is a good choice so that many people from different countries can be interviewed. The company wants to use the results to strengthen its customer loyalty. At the same time, projects of this kind, because they have a customer-centred and innovative character, create a good image and show the openness of the company. This in turn influences the corporate culture. The project group in this case consists of seven students from two degree programmes with two professors. The task of the students is now to develop a concept with new ideas that strengthen customer loyalty. On the one hand, the company’s customers from the DACH region are to be asked which customer loyalty measures they have noticed, what they found good or bad and what measures they would like to see.
The process of the project with AnyIdea
The seven students begin with a brainstorming session and also with the creation of a schedule for the entire semester. The framework conditions are set, smart goals are defined and questions for the campaigns in AnyIdea are developed. Both campaigns target German-speaking customers.
The first campaign describes why feedback from customers is needed. Also in the campaign description, different questions are given for orientation, which are to be answered. The aim is for the respondents to tell what they like about the brand, what they don’t like and to report on other experiences and impressions. The focus of this method is primarily on quality and not on quantity and the individual experiences with the company and the brand. By deciding which customers are invited to the campaign and the possibility to invite new customers again and again, the control as well as the evaluation always remains with the seven students.
In a second, public campaign, all customers are being asked to participate and the focus is on quantity. This was created on the basis of the first campaign. The link to the campaign is distributed in social networks and in the company newsletter. The aim of the follow-up campaign is to collect ideas and approaches for customer loyalty measures. And who has better ideas than the customers themselves! This makes the campaign very open and offers a lot of room for manoeuvre.
The ideas of the second campaign are continuously evaluated by the seven students and two responsible persons from the company. Since countless ideas were received, the two professors were invited as evaluators to support the evaluation of the ideas. Afterwards, the top ideas emerge from this campaign, which are transferred into innovation projects.
These can now be comprehensively elaborated by the project team in order to derive recommendations for measures and present them. The visualisation options of AnyIdea, e.g. with the idea portfolio, provide qualitative visual material for a presentation.